About Us

GiGi Cosmetics was founded by makeup artist Georgia O’Brien, who brings over a decade of experience in the beauty industry. From working 1-to-1 with clients to retail roles at luxury brands like Illamasqua and Chanel, Georgia has always had a passion for creating beauty that feels elevated yet accessible.

What started as a creative outlet has grown into a brand built on quality, intention, and personality. Every product is developed in-house, with formulas tested, packaging trialed, and every detail considered.

GiGi was created to bring a bit of fun back to beauty. Feminine, playful, and effortless — without compromising on performance. Think soft finishes, flattering shades, and products that feel as good as they look.

We believe beauty should feel light, not overthought. It's not about trends, it’s about enhancing what’s already there.

GiGi isn’t just makeup, it’s a mood, a lifestyle, and a reminder not to take it all too seriously.